Founded by childhood friends Kalle Engström and Kasper Lindgren, The Boo has grown from a shared passion for music into a globally recognized powerhouse in the instrumental music scene. Specializing in high-quality, meticulously crafted sounds, the label is dedicated to producing music that resonates deeply with listeners, earning them over a billion streams worldwide.

With their journey rooted in the guidance and mentorship they received early in their careers, Kalle and Kasper have made it a core mission to pay it forward. The Boo is not just about releasing music—it's about fostering talent and providing opportunities for the next generation of artists. By offering the same support and guidance that shaped their success, the label has become a creative hub where premium quality meets authentic artistic expression.